Social Media Marketing in Sports free essay sample

The article that I found was on how to market a sports team using twitter. I thought that this was an interesting article first because of the title The Twitter Sports Marketing Guide, Five Tips From the Leading Pro Teams. It starts by saying that marketing a sports team is very similar to marketing a product or yourself, the goal is to separate your object from the rest of the crowd. The teams with the most fans use strategies that make them stand out and attract the most followers. Most of this comes breaking the stereotypical mold. The first example is the LA Lakers with the theory of When in Doubt, Tweet Although the platform of Twitter success is already set up for the Lakers, the Lakers social media marketing managers found a way to gain followers. They found that Lakers fans are information hungry and want updated information as often as every minute. We will write a custom essay sample on Social Media Marketing in Sports or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page When anything that is related to Lakers happens they tweet about it, and they put up context that does not make other media outlets. They also use Twitters Picture capability to give behind the scene shots that give followers a unique iew not on TV. They do everything that they can to makes fans feel they are a part of the organization. The second example is the Orlando Magic with the theory of Respect the Fan The Orlando Magic is a medium-sized sports market and does not compare to the Lakers. However, they are the second most followed sports team on Twitter. They uses the superstars on the team to promote their twitter. They understand the importance of their fans, and the Magic hold give-away contests for fans. When they had Dwight Howard they gave his one-millionth fan an all-expenses paid trip to Orlando to watch a game and meet him. They found a balance between promotions for fans and team updates. The third example is combined teams with examples of Using the Resources You Have Real Madrid have fans that bleed soccer and twitter gives an ultimate for fans to get news. They stay active by keeping up with all their players in the World Cup events. They stay active with video updates, highlights, interviews and articles. Real Madrid keeps it simple by goes beyond Just their team to their players for their own country. Cleveland Cavaliers do not tweet as often as the Lakers or Magic and are not a major market with only 50,000 followers. Most of the followers came when they had superstar Lebron James and used him to gain followers on twitter. They also offer promotions, but they need to improve their number of tweets. The fourth example is from the San Diego Chargers of Follow Back and Listen With only 38,000 followers they are one of the lowest NFL teams, even though they do tweet relevant information on the teams info they still have a lack of followers. However, they have adapted a strategy that no other team is using. The Chargers followers over 31,000 twitter accounts most of which are random fans that follow them. This creates a sense of community for the Charger fans, and opened the door for the Chargers to attract a lot more followers. The fifth example is from the New York Yankees and Philadelphia Phillies and relevant retweets are their main post. The teams success and locations in large market cities make them popular teams and therefore need little help to gain ollowers. So they Just stay active on twitter with the basic formula that seems to keep their fans happy and feeling involved. Overall while many teams use different strategies on twitter to gain followers and recognition. The ultimate goal of each team is to use twitter to close the gap between the team and fan interaction. This allows fans to not feel distant from the day to day activities of the team. Each team is trying to find a way to distance themselves and make their twitter stand out to fans.

Romanticism in rock essays

Romanticism in rock essays Imagine if you will a world where rock musicians were no longer the superstars that they are today. Instead of headlining tours, dating models and making millions of dollars musicians would surround themselves in fine art. Through study and a liberal arts education these rock musicians would become respected Romantic artists. Thus placing rock in the same categories of other Romantic arts like sculpture and poetry. Sounds like a perfect plan, as perfect as communism. Comparing rock music to a fine art is like comparing an apple to an orange. Rock is an art form but totally different aesthetically. Rock music is meant to be both artistic and fun, it is purely entertainment and its aesthetic value should be left up to the fans alone. Rock musicians are supposed to get in trouble, sleep with a lot of women and do a lot of drugs. Imagine if rock stars didnt do the absurd things we see them do on a regular basis. What would we watch on behind the music? If it were up to Camila Paglia we would see our rock stars drawing psychedelic watercolor paintings and reciting poetry on prime time cable television. In Camille Paglias work Endangered Rock she claims rock musicians are being corrupted by fame, wealth and the overall commercialization of rock music. Paglia treats rock and roll as a pure art form that has been corrupted only in recent years. She believes the best way to stop this corruption is for rock musicians to be trained like any other Romantic artist. In order to do this Paglia feels the government should support rock music by using subsides and private grants to fund the work of rock musicians. Paglias article was obviously very flawed featuring half-truths and a very selective history of rock. Luckily Theodore Gracyk stepped in to put the story straight. In his article Romanticizing Rock Music Gracyk does sympathize with rock having an aesthetic value, but it simpl...

NCAA Division I Football Coach Compensation Thesis

NCAA Division I Football Coach Compensation - Thesis Example The paper tells that the agency theory postulates that the compensation that executives are given should be aligned to the performance of the executives. The initial perspective that centers on this issue is that the moral hazard calls for unobservable nature of the managerial efforts to run an organization. It is thought that the principal of a given organization such as football coaches design the compensation of the employees of the firm. In the course of designing the compensation of employees, managers aim at meeting the objectives of their agents and therefore deserve the high compensation. The second perspective that supports the compensation of executives to be aligned with the performance is that executives are faced with many difficult choices to choose from in order to solve firm issues. The fact that they are able to make the right choices, their efforts are unobservable and therefore should be paid higher amounts based on the performance. As noted by Core, John, Holthaus en and Larcker, the second perspective assures executives that they are responsible for designing compensation plan of agents to be contingent to the performance measures. To this end, executives are allowed to screen agents and ensure that they possess the heterogeneous ability required in the organization. Despite the two perspectives outlined above that promote the need for aligning the compensation of executives with their performance, division 1 coaches and other football coaches are not paid according to their performance. Both perspectives prescribe that the compensation of employees should be increase as the performance of the employees increase. However, Darrough and Melumad (73) note that there is a weak effect of agency theory on the performance measures of CEO and football coaches. In a study conducted by Jensen and Murphy (1990a), it was established that an increase in the value of shareholders by $1000 led to only a $3 increase in the compensation of CEOs. Therefore, i t was concluded that the compensation offered to CEO and football coaches is independent of their performance. This study seeks to establish whether the compensation of division-1 football coaches relies on their performance and whether it is related to compensation of CEOs. Problem Statement The compensation of most employees follows the agency theory, which postulates that the compensation of employees should follow their performance. An employee whose performance is high should receive a high compensation and vice versa. The need for the compensation to be aligned to the performance of the employee is based on the perspective of the moral hazard and that of the adverse selection. Despite these perspectives and the agency theory, not all employees are paid based on performance. For instance, the salaries of division one coaches and CEOs seems not to follow the agency theory given that an increase in the performance of the organization only leads to a small increase their pay (Bank er Plehn-Dujowich and Xian 56). This has led many scholars to conclude that the compensation of football coaches does not follow the agency theory. Moreover, in some cases, the compensation of the coaches is not aligned to that of CEOs of other firms (Bushman Indjejikian and Smith 56). Due to these issues, it is necessary to determine the factors that affect the compensation of division 1 coaches in NCAA. The division 1 football coach compensation is affected by other factors apart from the performance such as the training of the coach, the level of employment whether the coach is an overall coach or a coach that coaches only a given group such as forwards, center or backwards. This study seeks to establish the specific factors that are responsible for the compensation of division 1 coaches in the U.S. Study Objectives This study seeks to establish the factors that affect the compensation of division one football coaches in the U.